12 March 2013 | BlueBridge One

Mixed signs of recovery and UK High Street remains challenging

There continue to be mixed signs of recovery. While stock markets boom on both sides of the Atlantic, the UK has recently reported record numbers in employment as the US reported a 4 year low in unemployment. Supply chain economics have seen US industrial giant GE (General Electric) repatriate some manufacturing and creating jobs in the US.

Despite this The UK High Street continues to look extremely challenging; with Blockbuster busted, the fat lady singing for HMV and things turning nightmarish for Dreams, the last couple of months have offered little good news to embattled retailers.

Replace lost sales to High Street retailers with direct to consumer sales

Many point out that the changes in the High Street are simply a marketplace correction which has cleared out a legacy DVD hire business; a business model that failed to adapt to the consumer trend of online music sales; and a business characterised by big ticket prices and high overheads – furniture retailing. Marketplace correction or not, inevitably the contraction of the High Street means the market for’ traditional’ wholesale distribution (WD) is shrinking. However, some in WD are seizing this as an opportunity by replacing the business lost through the High Street with direct to consumer sales.

At first glance many in WD this may seem unrealistic. The increased costs and complexity of direct to consumer sales may be undesirable. However with cloud-based e-commerce integrated with a cloud-based ERP solution, direct to consumer sales is an opportunity not to be missed.

NetSuite cloud-based e-commerce and ERP from BlueBridge One

SuiteCommerce is cloud-based e-commerce, an online store environment offering the internet shopping experiences which consumers expect. With performance and functionality optimised for any device, SuiteCommerce provides support for 19 languages and more than 190 currencies. It lets you deliver B2B and B2C e-commerce services from a single site and is taxation compliant in over 40 countries.

SuiteCommerce is the e-commerce layer which sits on top of NetSuite ERP. NetSuite works in the background, joining up the essential business functions that ensure a great online shopping experience. While making sure consumers have a good time, NetSuite also provides the core functions that ensure your business runs efficiently; Accounting/ERP, Inventory Management and Order Processing.

Additional tools that drive sales and enhance customer service include Salesforce & Marketing Automation, Customer Support and Partner Collaboration. For WD Advanced Inventory is available and for bigger businesses Demand Planning module is included.

Why not talk to BlueBridge One to find out more about how you can replace lost WD sales with direct to consumer sales? We are one of only two UK NetSuite Three Star Award winners. Click here to register for a FREE 14 day trial of NetSuite.