The multi-channel resolution: become even more connected in 2017

11 January 2017 | BlueBridge One

As your wholesale distribution business looks forward to the upcoming year ahead, you may have your sights on a more multi-channel approach to selling. In response to the ever-changing ways that customers are consuming information from brands, and the digital demand for buying online, distributors need to be more switched on than ever before. In 2017, you’ll need to keep up with a shopping culture that never sleeps, and ensure that your products are available around the clock, across a range of devices, and that your business is providing engaging content on a multitude of platforms.

Sound like a daunting prospect? Our white paper will help you to scale your operations, explore new territories and sell from different outlets. ‘From wholesale distributor to multi-channel: Lessons to learn on the journey to growth’ gives expert advice on how to avoid the problems you may encounter as you expand your enterprise.

As well as outlining the potential issues that may arise, the guide follows a fictional company that is looking to make the same changes as your own business. Our easy to understand account of how Soap for Sale moved from pure play distributor to multi-channel retailer will help you to realize your own potential in the next twelve months.

The white paper will offer you guidance on:

  • Growing your B2B wholesale service and online portal
  • Developing own brand products and launching an e-commerce store
  • Selling via third party marketplaces
  • Expanding warehouse space and serving new territories
  • Selling via concession outlets and your own store premises
  • Upgrading out of date technology and replacing manual processes
  • Improving order fulfilment and stock management
  • Providing a cohesive customer experience across multiple channels

If you’re ready to make the transition from B2B wholesaler to B2C retailer, kick start your new year by reading our white paper, and explore all the additional ways your business could be running more smoothly in 2017.

Make going multi-channel your New Year’s Resolution with BlueBridge One

If you’re ready to develop your multi-channel strategy, we can help. Visit BlueBridge One online to see how business management software can help you to scale your processes, manage your back office activities, integrate systems and improve working efficiencies for an even greater year of trading.

Do you need some advice?

Request a call back from one of our consultants today and we’ll be happy to help.

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