12 February 2013 | BlueBridge One

Brazil’s annual party shuts down the country for five days

This weekend saw the climax of Brazil’s carnival celebrations with millions of locals and international visitors and celebrities flocking to the annual five day party, a national holiday which shuts down the country for five days.

The Brazilian economy was not insulated from the problems of the global financial crisis of 2008; it experienced two quarters of recession as demand for commodity exports dried up. However, Brazil was one of the first emerging markets to begin recovery as consumer and investor confidence caused GDP to hit a growth rate of 7.5% – a 25 year high.

Brazil winning the economic race

In 2011, Brazil overtook the UK as the 7th largest economy in terms of GDP. Brazil not only exports to Asian markets it also attracts significant investment from countries such as China, further driving prosperity.

The recovery of the UK economy cannot happen in isolation; with our key European market bumping along the bottom, it is imperative to look to overseas markets wherever possible. The growth of consumer markets in Brazil holds enormous potential; between 2003 -2014 Brazil’s lower-middle class has grown by 52.1 million, and the A and B demographic jumped by 15.7 million.

Develop overseas markets with cloud-based ecommerce and ERP from BlueBridge One

For UK businesses that wishing to cost effectively establish a presence and develop opportunities in any overseas markets such as Brazil, a scalable cloud-based business management platform is essential in reaching out to these new markets. While NetSuite’s cloud-based ERP provides the underlying platform, NetSuite’s SuiteCommerce provides the cloud-based e-commerce presentation layer, allowing companies to effectively manage their entire global wholesale and distribution operations in one system.

As one of only two UK Three Star Award winners, BlueBridge One is recognised by NetSuite for its expertise and commitment to delivering customer value. With NetSuite cloud-based e-commerce and ERP custom implemented by BlueBridge One, you can make the most of opportunities to develop overseas markets. Simply click here to register with BlueBridge One for a FREE 14 day trail of NetSuite.

Follow this link to see our blog which tells you what to expect from SuiteCommerce.