The Challenges:
- A need for a robust management system that supports all aspects of the business
- Mobile advertising more complex than the mobile aggregation market
- Workflow to provide control over elements such as finance and compliance
- Integration with mobile operator systems to deliver ads, reporting and billing
The Results:
- Best option in terms of cost, flexibility, integration with existing technology and exploiting the cloud
- Internal team able to make simpler changes quickly to support strategy of the business
- Avoids the requirement for high level skills in-house, better matching resource to needs
- Multi-entity, multi-currency and cloud architecture supports international expansion across 33 countries