The Challenges:

  • A need for a robust management system that supports all aspects of the business
  • Mobile advertising more complex than the mobile aggregation market
  • Workflow to provide control over elements such as finance and compliance
  • Integration with mobile operator systems to deliver ads, reporting and billing

The Results:

  • Best option in terms of cost, flexibility, integration with existing technology and exploiting the cloud
  • Internal team able to make simpler changes quickly to support strategy of the business
  • Avoids the requirement for high level skills in-house, better matching resource to needs
  • Multi-entity, multi-currency and cloud architecture supports international expansion across 33 countries
"The system’s ability to support multiple entities in different territories with multiple currencies to facilitate our expansion across 33 countries."
Leonard Cremer - Chief Officer-International Expansion