Serving the customer anywhere means being able to see them everywhere – and respond to the demands they are making in the context of their wider activity. Any disconnection between online and offline operations makes it virtually impossible to gain a 360 degree overview of shopper activity, and to ensure all channels are working together harmoniously, in order to profitably meet customer needs.

2016 is just around the corner, and with it fresh opportunities for multichannel retail and wholesale businesses. But with market competition tougher than ever, and customer expectations exceptionally high, how can companies maximise their growth plans for the year ahead?