Every business has a story to tell. In fact, if you’re a wholesale distributor looking to gain new customers, explore different sales outlets and expand into other territories, you might just be ready to start a new chapter. But how can you scale your operations to a multi-channel level?

With so many distractions surrounding us all, retailers are having to work harder and smarter to keep customers engaged in-store. Whether we have our heads down browsing our smart phone while in the queue, or we’re skipping the crowds altogether to order online from the comfort of our sofa, retail outlets find themselves facing the challenge of how to make the in-store experience more inviting, more efficient, and more cohesive.

For modern brands, keeping up with the demands of digitally connected and commercially aware consumers is a priority. Those beginning life as wholesale distributors are ultimately looking to operate as multi-channel businesses in order to fulfil customer needs both online and in-store.

In a booming digital economy, it’s becoming more important than ever for businesses to adopt a multi-channel approach to selling. But when you’re starting out as a pure-play distributor, the path towards eventually selling your own goods through various different outlets, expanding your warehouse space and staffing levels or moving into retail premises can seem like a tough one.

For many of us, a day is unlikely to pass when we’re not interacting with a smart phone or tablet device. In fact, today’s digitally savvy consumers will spend a large proportion of their time experiencing the world through a screen.

This October, we’re giving you the opportunity to connect with BlueBridge One at not one, but two professional events across the UK occurring on the 11th. Our team will be heading to both SuiteConnect in the capital, and IT Showcase, giving you two chances to meet with our expert teams whether you’re North or South of the country.

Recent research by IMRG shows that online-only companies are tending to grow quicker than non-eCommerce businesses, because the nature of eCommerce makes it easy to change and adapt quickly, in line with shopper expectations

How to meet the needs of the modern shopper with 5 consumer behaviours you and your business needs to know