2016 is just around the corner, and with it fresh opportunities for multichannel retail and wholesale businesses. But with market competition tougher than ever, and customer expectations exceptionally high, how can companies maximise their growth plans for the year ahead?

Black Friday is just about the most arduous challenge that could be designed to test the multichannel capabilities of a business. Thankfully, most businesses in the mid-market won’t have to deal with the volumes seen by big brands and national chains. However, multichannel operations of mid-market businesses still need to link up properly.