Here are six key trends that have hallmarked the first six months of 2016.

Two thirds of online traffic now comes from mobile devices.

Find out how the Google effect is disrupting the wholesale distribution model

Our recently published white paper: 5 trends disrupting the wholesale distribution model explores how to create a leaner, more profitable wholesale operation.

Ultimately, eCommerce can prove a more lucrative channel for B2B businesses, as a good website enables clients to manage their transactions independently. This way, personnel only need to deal with processing and fulfilling the order, rather than having to manage communications with the customer.

Serving the customer anywhere means being able to see them everywhere – and respond to the demands they are making in the context of their wider activity. Any disconnection between online and offline operations makes it virtually impossible to gain a 360 degree overview of shopper activity, and to ensure all channels are working together harmoniously, in order to profitably meet customer needs.

Our recently published white paper: 5 trends disrupting the wholesale distribution model explores how to create a leaner, more profitable wholesale operation.

Slideshare: the 5 trends disrupting the traditional wholesale distribution wholesale