As your wholesale distribution business looks forward to the upcoming year ahead, you may have your sights on a more multi-channel approach to selling. In response to the ever-changing ways that customers are consuming information from brands, and the digital demand for buying online, distributors need to be more switched on than ever before. In 2017, you’ll need to keep up with a shopping culture that never sleeps, and ensure that your products are available around the clock, across a range of devices, and that your business is providing engaging content on a multitude of platforms.

Today, wholesale distributors are having to get to grips with an increased pace of trading, with next day shopping services such as Amazon Prime, and the ever growing array of same day or within the hour delivery and package tracking options ensuring that customers are receiving their goods faster than ever – and going elsewhere if expectations can’t be met. Providing a digital solution for browsing and ordering products to arrive as soon as possible is now essential for keeping up with speed-savvy consumers, who want the quickest possible turnaround from tapping the keys of their mobile device, to holding the item within their hands.

Every business has a story to tell. In fact, if you’re a wholesale distributor looking to gain new customers, explore different sales outlets and expand into other territories, you might just be ready to start a new chapter. But how can you scale your operations to a multi-channel level?

With so many distractions surrounding us all, retailers are having to work harder and smarter to keep customers engaged in-store. Whether we have our heads down browsing our smart phone while in the queue, or we’re skipping the crowds altogether to order online from the comfort of our sofa, retail outlets find themselves facing the challenge of how to make the in-store experience more inviting, more efficient, and more cohesive.

For modern brands, keeping up with the demands of digitally connected and commercially aware consumers is a priority. Those beginning life as wholesale distributors are ultimately looking to operate as multi-channel businesses in order to fulfil customer needs both online and in-store.

In a booming digital economy, it’s becoming more important than ever for businesses to adopt a multi-channel approach to selling. But when you’re starting out as a pure-play distributor, the path towards eventually selling your own goods through various different outlets, expanding your warehouse space and staffing levels or moving into retail premises can seem like a tough one.

For many of us, a day is unlikely to pass when we’re not interacting with a smart phone or tablet device. In fact, today’s digitally savvy consumers will spend a large proportion of their time experiencing the world through a screen.