As the world of wholesale distribution continues to change and progress rapidly, it’s important not to be left behind. One way in which the wholesale distribution and retail landscape is constantly evolving is through the ongoing development, advancement and adoption of artificial intelligence – and if your business is yet to know about, research or even invest in the following emerging technologies, you may find yourself distributing in the dark ages.
As a business owner, you’re used to thinking big – and if you feel that the time is right to expand your wholesale distribution operation, the world really is your oyster. Growing your business in new countries is the next step for ambitious distributors who want to take advantage of a changing market and opportunities for increased sales, and there’s no reason why international trading needs to feel foreign to your company. If you’re looking to go global, BlueBridge One talks you through some of the considerations to think about ahead of overseas expansion.
So you’ve dipped your toe into the digital waters, and launched an eCommerce site to support and expand your wholesale distribution business. At this point, hopefully you’re seeing a steady stream of traffic as a result of promotional and marketing activities - but are those visitors converting into tangible sales? If you’re getting the hits, but not seeing completed transactions, here are 5 tips for reducing that bounce rate and improving conversion rates.
2017 looks set to be the year when wholesale distribution businesses will have to work harder than ever to retain existing clients and win new custom. This is due to disruptive competitors emerging into the marketplace, customer expectations being raised by revolutionary new formats for shopping and delivery, and political and economic uncertainty affecting consumer confidence. With so much choice, and the ability to shop around the clock from any device, attracting and holding on to increasingly unpredictable customers is an uphill struggle.
Wholesale Distribution is changing. In 2017, disruptors to the marketplace, emerging technology and rapidly changing customer expectations will continue to shake up the way that we do business – but is your wholesale distribution company built on solid enough foundations to withstand the movement?
As your wholesale distribution business looks forward to the upcoming year ahead, you may have your sights on a more multi-channel approach to selling. In response to the ever-changing ways that customers are consuming information from brands, and the digital demand for buying online, distributors need to be more switched on than ever before. In 2017, you’ll need to keep up with a shopping culture that never sleeps, and ensure that your products are available around the clock, across a range of devices, and that your business is providing engaging content on a multitude of platforms.
Today, wholesale distributors are having to get to grips with an increased pace of trading, with next day shopping services such as Amazon Prime, and the ever growing array of same day or within the hour delivery and package tracking options ensuring that customers are receiving their goods faster than ever – and going elsewhere if expectations can’t be met. Providing a digital solution for browsing and ordering products to arrive as soon as possible is now essential for keeping up with speed-savvy consumers, who want the quickest possible turnaround from tapping the keys of their mobile device, to holding the item within their hands.