Love it or hate it, Amazon is a company which you just can’t afford ignore. From its simple beginning of selling books online in 1994, to today’s global domination of online product sales, and massive compute capacity supporting its data centre web services offer, the story of Amazon is truly compelling. Never more so than if you are an entrepreneur and owner, or the manager of a product distribution business.

Uncertainty creates indecision. Indecision causes delay. Indecision leads to paralysis. Paralysis can be the death-knell of a business. For much of the last decade, uncertainty over the future has been very widespread, and it continues to be so. Indeed, it’s not unrealistic to speculate that we may now have just as much certainty as we are going to get ever again.

In the digital age of distribution, data is everywhere. But it’s how wholesale distributors analyse and use this data that matters when it comes to optimising processes and best serving customers. As we continue to produce and gather more and more information than ever before, there’s one thing that companies like yours need to know: data is going big.