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5 trends disrupting the traditional wholesale distribution model

Multichannel Distribution Specialists

Integrating Wholesale Distribution alongside In-Store, Online and Machine-to-Machine to let today's multichannel businesses increase efficiency and reduce costs while achieving flexible and agile control of the supply chain.

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Archive for February 2017

3 Ways to make the customer the heart of your multi-channel business

9th February 2017

2017 looks set to be the year when wholesale distribution businesses will have to work harder than ever to retain existing clients and win new custom. This is due to disruptive competitors emerging into the marketplace, customer expectations being raised by revolutionary new formats for shopping and delivery, and political and economic uncertainty affecting consumer confidence. With so much choice, and the ability to shop around the clock from any device, attracting and holding on to increasingly unpredictable customers is an uphill struggle.

As such, wholesale distributors are moving their focus away from product, and onto customer service, exceeding shopping and order fulfilment standards in order to differentiate their offering. To help you achieve this, BlueBridge One has compiled the following 3 ways for you to put the customer at the heart of your multi-channel operation.

1. Make delivery a critical metric

Today’s digitally savvy spenders are constantly connected, and the immediacy of our online world has led to a perceived need for urgency in all things. Delivery of goods is no exception – we now want to shop where and went we want, and we want the process of browsing to ownership to take as little time as possible. To fulfil this expectation, retailers and wholesale distributors are reviewing their delivery capabilities, offering next day, same day, or even within the hour drop offs. Improving workflow and inventory management efficiencies will also upgrade the standard and pace of order fulfilment before dispatch.

2. Create a cohesive customer experience

For multi-channel distributors, it is vital that the customer journey is cohesive across a number of different outlets and platforms. Whether visiting you in-store, buying online, or connecting with your brand via social media, selling through a variety of mediums means that your brand messages and levels of service need to be consistent wherever a buyer interacts with you. The best multi-channel distributors have one customer record no matter what touch point the customer uses (talk to us for more information on this).

3. Make mobile a priority

Mobile search queries now overtake those undertaken at a desktop, and according to a prediction by Gartner, by 2018, 5% of customer service enquiries will be initiated using a smart device. Customer service departments need to be operating from mobile-friendly inbound channels, offering digital services such as live chat, to meet the demand for advice and guidance from the palm of our hands.

Ultimately, wholesale distributors need to invest time and money into understanding the changing requirements of their target market, and invest in an improved level of order fulfilment and customer care - or face being left behind in favour of a competitor who can better meet these expectations and provide greater levels of customer satisfaction.

Make customer satisfaction your priority in 2017 with BlueBridge One

Knowing that your end-to-end business processes are operating as efficiently as they can be, and that your systems and processes are up to date will allow your wholesale distribution business to meet and exceed customer expectations. Implementing leading business management software will help you to stay in control and maximise your potential – to find out how BlueBridge One can guide you through the use of NetSuite to reach your business goals, talk to us.

Do you need some advice?

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The outlook for Wholesale Distribution in 2017

6th February 2017

Wholesale Distribution is changing. In 2017, disruptors to the marketplace, emerging technology and rapidly changing customer expectations will continue to shake up the way that we do business – but is your wholesale distribution company built on solid enough foundations to withstand the movement?

In the months ahead, wholesale distributors will have to be flexible and well prepared, which is why BlueBridge One has compiled an extensive guide on the trends we predict will have the biggest impact this year. In ‘The outlook for wholesale distribution 2017’, we outline the challenges that your organisation may face, along with practical and actionable steps for not only surviving, but thriving during uncertain times.

The white paper examines:

  • The impact Brexit is likely to have on wholesale distribution
  • Why delivery speed is becoming a critical metric
  • A new competitive landscape, including Amazon Go
  • How to place the customer at the heart of your enterprise
  • Understanding AI and future tech, and its place in wholesale distribution

Although unpredictable economies and the rise of new competitors can make the threats seem bigger than the rewards for 2017, downloading our white paper will equip you with the realistic and workable strategies you need to keep your wholesale distribution business operating at optimum performance, whatever the next twelve months throws at you.

BlueBridge One can keep your wholesale distribution business on track in 2017

Despite Brexit uncertainty, knowing that your end-to-end business processes are operating as efficiently as they can be, and that your systems and processes are up to date will allow your wholesale distribution business to forge ahead in 2017. Implementing leading business management software will help you to stay in control and maximise your potential, regardless of the political landscape. To find out how BlueBridge One can guide you through the use of NetSuite to reach your business goals, talk to us today.

What are the trends for the wholesale distribution industry?

Download our white paper now for predictions and advice for 2017.

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