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5 trends disrupting the traditional wholesale distribution model

Multichannel Distribution Specialists

Integrating Wholesale Distribution alongside In-Store, Online and Machine-to-Machine to let today's multichannel businesses increase efficiency and reduce costs while achieving flexible and agile control of the supply chain.

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Archive for March 2016

How Cryptocurrency is disrupting the wholesale distribution model

11th March 2016

Our recently published white paper: 5 trends disrupting the wholesale distribution model explores how to create a leaner, more profitable wholesale operation.

Here we look at one of the ideas in the white paper: Cryptocurrency impact

It’s not just channels that are becoming more interconnected, influencing wholesale performance in the process. The world itself seems to be getting smaller – improvements to transport networks and logistics infrastructure have made it possible for more wholesalers and distributors to trade internationally.

However, this brings with it new complexities; local market nuances such as currency, language and regulations.

At least one of these challenges - currency – could be eradicated with the growth of cryptocurrencies such as Bitcoin. Moving to a global digital currency like Bitcoin would solve bottlenecks in payment, clearing and settlement systems, remove complications such as exchange rates, and ultimately make cross-border trading easier and more cost effective.

A word of warning, though: Bitcoin might be the most mature cryptocurrency, but it remains a volatile currency, and it has relatively low market penetration. The security risks associated with using it also mean the one world, one currency concept is still some way away from mainstream adoption.

Despite this, the concept of being able to trade in cryptocurrencies offers significant advantages to wholesalers with an international footprint and is thus a trend to keep abreast of.

Do you want the full 5 trends? Click here to download our white paper.

Do you want to make your wholesale operation more profitable?

Then download our white paper now to ensure your business is not being disrupted.

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Great online customer experiences are no longer just B2C’s domain

7th March 2016

3 ways that a good B2B website can boost business results

In the world of eCommerce, B2C has a pretender to the throne. The number of B2B websites being launched has increased dramatically over the past 12-18 months, as wholesale and distribution businesses realise the benefits of being able to trade online.

However, B2B customers aren’t always offered the same slick experience as they might receive with a retail purchase. For some reason, there’s a misconception that it doesn’t matter how good a trade website looks or how well it works, so long as the price is right. This couldn’t be further than the truth.

Optimising the online experience for wholesale shoppers can have a significant impact on sales revenue – here are three key benefits greater eCommerce investment can yield:

  1. Bring in more business
  2. Time is a valuable currency in modern life, and a poor online experience can mean wholesale customers spend longer than necessary trying to place an order. Given that the bar is still fairly low in terms of B2B website performance, this presents an opportunity for companies to steal a march on the competition by creating a quicker, slicker digital experience. An easy-to-use eCommerce storefront will prove a genuine differentiator for wholesale businesses, which will lead to new customer acquisitions.

  3. Increase average order value
  4. Although B2B traders are dealing with significantly larger order volumes than their B2C counterparts (or indeed B2B customers for those who sell to both channels), there is still an opportunity to implement retail techniques to wholesale customers. Investing in an agile eCommerce platform enables companies to introduce special offers based on stock availability, create cross-sell opportunities based on what’s in their online basket, and up-sell at the checkout to improve average order sizes.

  5. Nurture customer loyalty
  6. It doesn’t matter whether it’s a retail or a wholesale purchase; a poor online encounter will hardly encourage customers to come back. In the B2B environment, businesses have the opportunity to nurture positive sentiment by offering loyal customers additional benefits – such as preferential pricing. Customer data can also be used to tailor the promotions users see when they log in, to further increase their likelihood of spending more.

Ultimately, eCommerce can prove a more lucrative channel for B2B businesses, as a good website enables clients to manage their transactions independently. This way, personnel only need to deal with processing and fulfilling the order, rather than having to manage communications with the customer.

Create outstanding online encounters with BlueBridge One

In order to bring a B2C experience to B2B eCommerce, wholesale and distribution businesses need to invest in an online platform that makes the journey to purchase easy – and the fulfilment after purchase just as smooth.

As a leading NetSuite ERP implementation partner, Bluebridge One helps B2B organisations to deliver on their digital promises with comprehensive back-end operational functionality. Not only that, but we can integrate activity behind-the-scenes with a SuiteCommerce online store, to optimise the complete end-to-end journey.

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