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5 trends disrupting the traditional wholesale distribution model

Multichannel Distribution Specialists

Integrating Wholesale Distribution alongside In-Store, Online and Machine-to-Machine to let today's multichannel businesses increase efficiency and reduce costs while achieving flexible and agile control of the supply chain.

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Archive for July 2015

Is your wholesale distribution business agile enough to be competitive?

15th July 2015

Fast moving and competitive

The world of business is fast moving. Is your business agile enough to be competitive?

A lot of people talk about business agility. But what does this really mean for wholesale distribution in the multichannel age? Certainly the overarching strategic rationale for making your business agile is to enable rapid response to sudden change in the operating environment. In WD multichannel (MC) it means a lot more than this strategic definition though.

An agile multichannel company requires unified wholesale, in-store, ecommerce and M2M operations. All elements such as order processing, invoice generation, fulfilment, inventory management and procurement all need to be fully integrated. Plus in order to drive effective digital marketing campaigns it is also essential that all your employees also have a real-time 360 degree view of all your customer and inventory data. All this needs the latest up-to-the-second metrics. Yesterday’s stock data is of no use to today’s visitors to your online store! And it does nothing for the user experience or your reputation, the online social proof.

Real-time metrics and true agility

Underpinning agility is the need to be able to obtain real-time data to understand the position of your business end-to-end on-demand. This is one of the points covered in our free guide ‘8 steps to help re-invent your wholesale distribution business’.

Building agility in core business operations is one thing; supporting it in peripheral areas is another matter entirely. For example, it’s difficult to fulfil orders overnight express if your inventory has only just left China on a slow steaming ocean freight service with a transit time of 40 days to Northern Europe. True business agility enabled by real-time metrics lets you factor this in by automating re-ordering at the right time to help you avoid out of stock situations of popular lines.

Help for wholesale businesses to succeed in the multichannel age from BlueBridge One

The free guide ‘8 steps to help re-invent your wholesale distribution business’ helps to optimise operations in the age of multichannel. The guide contains ideas on how to review key areas of operations to help create more efficiency and build better success.

These ideas may be considered collectively or used individually to help address an area that may be of particular concern.

Some points covered in the guide include:

  • Branding and creating awareness in marketplaces where you are not recognised
  • The right channels for reaching and obtaining a better understanding of customers
  • Key considerations for choosing technology and a technology partner

Click here to download the free guide.

Free guide: 8 steps to help re-invent your wholesale distribution business

10th July 2015

Multiple touchpoints, multichannel and omnichannel

The last 15 years or so has seen the rate of change in business accelerate faster than at any other time since commerce began. Digital technologies and the Internet have been key change drivers. For some wholesale and distribution businesses there is a need to re-invent because the operating environment is much more complex. On one side, there is sourcing inventory from across a globalised manufacturing base and the complexities that brings in ensuring an on time, reliable supply chain that allows to meet or even better customer expectations.

On the other side sit wholesale, in-store, e-commerce and digital communications technologies that have facilitated the multichannel business model. Businesses are now able to target multiple sets of customers through the different channels or ‘touchpoints’ the business possesses. Today’s customers want the option of shopping in-store or online using the digital portal of their choice. The B2C customer expectation is for a true omnichannel shopping experience. The challenges for business are now to meet this requirement by providing multiple touchpoints through which the same customer can shop and communicate with them.

Optimising wholesale in the age of multichannel

Against this background of complexity and competitive pressure, many wholesale and distribution businesses are well positioned to meet the challenges. The free guide ‘8 steps to help re-invent your wholesale distribution business’ discusses some steps you can take to optimise your business to prosper in the age of multichannel and true omnichannel environments.

Some points covered in the guide include:

  • Branding and creating awareness in marketplaces where you are not recognised
  • The right channels for reaching and obtaining a better understanding of customers
  • Key considerations for choosing technology and a technology partner

Help to re-invent your wholesale business from BlueBridge One

‘8 steps to help re-invent your wholesale distribution business’ helps businesses to better understand some of the key factors that determine success in the multichannel age. Whether you are looking to fine tune your existing multichannel processes and technologies, or looking to move from a manual process using spreadsheets and other disconnected technologies, download the guide free to get a better understanding.

Click here to download the free guide.