CRM in sports & leisure marketing
Sports & leisure marketing has embraced Customer Relationship Management (CRM) as an essential tool for communicating with sports team fans and leisure enthusiasts. Database driven email marketing systems and integrated social media tools have made an enormous impact.
This innovative use of CRM technology has been highly influential in driving revenue. Twitter has opened a direct and immediate channel to allow fans and players to interact in ways that have not been possible before. During the recession, sport and leisure has proved very resilient when compared to other segments of the entertainment market that rely on discretionary consumer spending.
ERP and e-commerce for merchandising
Database linked systems are able to do far more than just provide a communications platform through which to communicate with customers. When CRM is linked to Enterprise Resource Planning (ERP) and e-commerce it enables a joined up and efficient approach to distribution and merchandising.
NetSuite cloud-based ERP, CRM and e-commerce is an integrated approach to database driven system, providing sports equipment and merchandising wholesale distribution companies with a highly effective business platform.
Leading sports and leisure companies Motocaddy and BCE partnering with BlueBridge One
In the sports and leisure market, NetSuite is highly flexible and supports a variety of business models and omnichannel configurations.
Leading electric golf trolley brand Motocaddy is a global company operating a business model that uses different channel mixes in different territories. Motocaddy also operates a direct after-sales service for warranty and out-of-warranty repairs powered by NetSuite. To find out more about how BlueBridge One helps power this success, click here to see ‘Closer to a whole in one for Motocaddy’.
BCE is the leading distributor of products for billiards related cue sports and is the owner of Riley, the world leading snooker brand. To find out more about how BCE partners with BlueBridge One to serve a global distribution channel and a direct channel take a look at ‘Modernising the game for BCE (Distributors).
A single real-time view of merchandising and wholesale distribution operations with NetSuite
NetSuite provides control and visibility in managing merchandising and distribution operations. The system provides an end-to-end solution that brings together customer management, website sales, transactions, order processing, fulfilment, and delivery; inventory management, accounting, reporting and after sales service, all in one system.
BlueBridge One is a highly experienced NetSuite Solution Provider that works with clients to ensure that NetSuite is implemented to meet the specific needs of their business. Please click here to register for a FREE 14 day trial of NetSuite.