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5 trends disrupting the traditional wholesale distribution model

Multichannel Distribution Specialists

Integrating Wholesale Distribution alongside In-Store, Online and Machine-to-Machine to let today's multichannel businesses increase efficiency and reduce costs while achieving flexible and agile control of the supply chain.

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Archive for May 2013

Is NetSuite shifting up a gear?

23rd May 2013


Netsuite growth and dominance in ERP

After spending much time in the shadows of some of the more well know on-premise ERP vendors such as Sage, SAP and Microsoft, NetSuite at last appears to be emerging as a distinguishable player in the ERP market sector.  The momentum shift seems to be coming from a number of different sources. While the likes of Sage can undoubtedly still claim to have a significant edge in terms of market reach and customer install base it’s fast becoming evident that NetSuite is gaining ground and on their once dominant positions.

Take for example last week, where NetSuite, without much notice edged past Sage in terms of overall stock market valuation. What does this mean in real terms? Well not much right now in terms of market penetration, however it does appear to indicate is that technology wise investors are now seeing greater value in what NetSuite has to offer for the future than they are seeing from some of the more traditional players like Sage.  

While one could argue that market capitalisation on its own is not really a relevant measure of a company’s size or dominance in any sector, it does undeniably reveal what investors are thinking in terms of a company’s ability to outperform its peers over the coming years. Given the current valuation put on NetSuite these investors can only believe it will outperform its peers.

Another source of this anticipated momentum shift is Gartner’s recently published Financial Management Software (FMS) report showing the relative annual growth rates of the top financial management software vendors for 2012. NetSuite's global growth rate came in at a healthy 49 percent, significantly higher than all other vendors listed in the report. Take this into consideration together with its relative growth in its overall market valuation then one can easily be forgiven for thinking that a momentum shift is in progress and that NetSuite's true Cloud-based offering is seemingly about to disrupt the once dominant positions held by Sage and the other major on-premise vendors.

For now however Sage investors will remain relatively satisfied with the last 5 years return on their investment, but the question remains, can they expect to remain satisfied with their returns over the coming years? Only time will tell but I know where my money is for now.   

5 ways to enhance your NetSuite web store

21st May 2013

If you use NetSuite for your webstore and want to improve the customer experience and convert more visitors to buyers, this article outlines 5 useful add-on’s that will enhance your Netsuite webstore. The add-on’s mentioned below are called Suite Extenders and have been developed by BlueBridge One. Suite Extenders are customisation bundles developed following requests from customers over the past few years.

1. Blog Manager

Netsuite Blog Manager

One limitation the NetSuite platform has is the lack of built-in blogging software or the possibility to host your blog outside NetSuite whilst having the blog URL, part of your shop domain. For example if your webstore URL is, you cannot host your blog outside NetSuite and still have this URL:

Having the blog as part of your domain has SEO advantages because your blog will add SEO value to your domain and will improve your search engine rankings.

If you host your blog outside NetSuite ­– using popular blogging software such as WordPress – you will have to choose a different domain or sub domain such as The general consensus is that Google treats sub-domains as a different website, hence the SEO and ranking benefits are not passed on from your blog on a sub-domain. You can read more about this at

The Blog Manager Suite Extender is a comprehensive blog management tool, which allows you to manage all your blogs directly from NetSuite with no third party service required.

Features of the Blog Manager Suite Extender include:

  • Blog styled to fit within your site’s existing style and the possibility to fully customise the look and feel
  • Automatically archive articles and display archived links in the sidebar
  • Allow Blog readers to post comments
  • Set up moderators to approve/reject reader comments
  • Provides SEO optimisation through control over page title, URL component, meta tags and HTML for control of SEO elements
  • Display latest blogs widget on home page
  • Enhanced NetSuite HTML editor for easy blog post editing

Click here for more information

2. Product Reviews

Netsuite Product Reviews Add-on

User reviews are a well-proven sales tool; there are plenty of surveys that show how important they are to online shoppers when making a purchase decision. In this article Retail Week refers to a YouGov survey that revealed 81% of consumers use reviews when shopping online.

There are however two types of reviews: The first one is customer review about the overall shopping experience, often managed by a verifaiable third party review system.

The second type are product reviews whereby a shopper leaves feedback about a particular product after purchasing the product. The benefits of managed product reviews are that you can moderate them and they also add valuable user generated content to your product pages.

  • The BlueBridge One Product Reviews Suite Extender adds the product review capability to your NetSuite webstore.
  • Features of Product Reviews Suite Extender include:
  • Customer reviews use the general styling of HTML elements included in your website's existing stylesheets.
  • Setup moderators to approve/reject product reviews. Moderators are emailed when new reviews need approval
  • Fully templated and HTML and the form can be customised

Click here for more information

3. Customer Loyalty Scheme

Netsuite loyalty point suite extender

According to Inc., it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one - and on average current customers spend 67% more than a new one.

Implemented correctly, loyalty schemes have proven to be an effective way of rewarding your best customers in a way that keeps them coming back.

Features of the Customer Loyalty Scheme Extender include:

  • Reward customers for their loyalty
  • Operate a fully automated loyalty scheme on your web store
  • Customers earn points when they buy and are rewarded with gift vouchers
  • Gift vouchers can redeem on future purchases
  • Rules can be set determining how many points each sale earns

Click here for more information

4. Webstore Geo Targeter IP Address

Netsuite Geo Targetting

If you want to direct visitors from different countries to different landing pages then this can be achieved with Geo Targeting. This will enable you to display country specific pages without the need of having a separate website.

The script detects the user's country from their IP address and then uses this to redirect them, using a list of countries and targeted URLs which you define.

The SuiteExtender geotargets IP addresses using either a free online service or, for greater accuracy, MaxMind's Geo IP Country service.

Click here for more information

5.  Webstore Postcode lookup

Netsuite post code lookup

Enable your Webstore Customers to automatically fill out their address details by simply searching on their Postcode.

The ability for webstore visitors to quickly and easily setup an account enhances the customers buying experience and makes them more likely to return to your site.

The Postcode Lookup SuiteExtender enables webstore visitors to quickly enter their address by entering only their postcode and then selecting a building number. The address fields in NetSuite are then automatically populated with the correct Royal Mail approved details making address entry a snap for visitors and ensures the accuracy of the data supplied.

What you get: A postcode lookup field embedded in the NetSuite Webstore which allows visitors to lookup their address by postcode, select their building and then automatically populate the NetSuite address fields.

Click here for more information