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This course is designed to give Marketing Administrators and Marketing Managers an insight into Marketing Automation to expand your Business.
Who should attend this session?
- Marketing Administrators.
- Marketing Managers.
Role: Marketing Administrator.
Goals for the session:
- Use Marketing Automation to expand your business.
- Learn to set-up, create, execute and monitor successful marketing campaigns.
- Gain an understanding of the ROI statistics and reporting tools.
Lessons: Setup and Processing:
- Enabling Marketing Automation Features.
- Authenticating your Email Address.
- Setting up Marketing Automation.
- Creating Marketing Groups.
- Creating Promotion Codes.
- Creating an HTML File.
- Creating the Campaign Email Template.
- Scheduling the Campaign.
Reporting
- Reviewing Campaign Results.
- Understanding the Report customisation and saved reports.
- Understanding Customer searches and saved searches.
- Reviewing key Marketing reports.
- Lead, Prospect, Customer by Lead Source.
- Sales by Promotion Codes.
- Reviewing Dashboard to ensure you are getting the right information and snapshots.
Duration: 1 Day. |
