Case Study - Intarget

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The Challenges:

  • A need for a robust management system that supports all aspects of the business
  • Mobile advertising more complex than the mobile aggregation market
  • Workflow to provide control over elements such as finance and compliance
  • Integration with mobile operator systems to deliver ads, reporting and billing

The Results:

  • Best option in terms of cost, flexibility, integration with existing technology and exploiting the cloud
  • Internal team able to make simpler changes quickly to support strategy of the business
  • Avoids the requirement for high level skills in-house, better matching resource to needs
  • Multi-entity, multi-currency and cloud architecture supports international expansion across 33 countries

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